Group’s guidelines for action, slogan, mark

We will conduct legitimate and appropriate business activities in accordance with the code of conduct below to comply with laws and regulations and social norms and fulfill our corporate social responsibility under our corporate philosophy: We aim to contribute to the development of communities and become a company that is trusted by and beloved of its stakeholders.

1. 1.Relations with society

   1. (1) Contribution to local communities and society
      We will work to contribute to society as a member of local communities and society mainly through our business activities.

   2. (2) Dissociation with antisocial forces
      We will maintain a resolute attitude in dealing with antisocial forces. We will not encourage the activities of antisocial forces.

   3. (3) Environmental preservation, protection
      We will recognize the importance of environmental preservation and protection and will consider ways to reduce our environmental footprint. We will work for harmony with nature.

   4. (4) Donations, political contributions
      We will not make any illegal donations or political contributions.

2. 2.Relations with customers

   1. (1) Putting safety first
      We will provide quality products and services to customers and will put their safety above all else.

   2. (2) Customer-oriented action
      We will listen to customers’ opinions and will respond to them promptly and with integrity. In this way, we will work to improve our operations and services.

   3. (3) Strict control of customer information
      We will use customer information only for business purposes and other purposes prescribed by laws and regulations. We will control information strictly to prevent leakage.

3. 3.Relations with shareholders and investors

   1. (1) Disclosure of management information
      We will disclose our management information to shareholders and investors fairly and in a timely manner so that we can be assessed properly.

   2. (2) Prohibition of insider trading
      We will not conduct any suspicious transactions such as those of stock and bonds using insider information of the Company, the Group, or business partners that we obtain in the course of business.

4. 4.Relations with business partners

   1. (1) Fair and equitable business transactions
      We will conduct optimum, fair, and equitable transactions in compliance with laws and regulations and internal rules.

   2. (2) Prohibition of excessive entertainment and gifts
      We will not provide or receive any excessive entertainment or gifts.

5. 5.Respect for human rights and ensuring a good work environment

   1. (1) Respect for human rights and prohibition of discrimination
      We will respect individual human rights and will refrain from any human rights infringements, including discriminatory statements.

   2. (2) Prohibition of harassment
      We will refrain from any action that engenders a feeling of discomfort, causes disadvantages, or impairs the dignity of individuals, such as sexual harassment and abuse of power.

   3. (3) Ensuring safety and health
      We will work to create safe and sanitary work environments.

   4. (4) Creation of a good working environment
      We will create a communicative and vibrant work environment where each employee is motivated.

6. 6.Protection of the Company’s assets etc.

   1. (1) Prohibition of acts involving conflicts of interest
      We will not act against the interests of the Company for the interests of our own or a third party.

   2. (2) Management of important information
      We will strictly control the important information of the Company and other companies to prevent unauthorized disclosure.

   3. (3) Proper use of the Company’s assets
      We will prevent damage to our assets (including intellectual property rights) and their theft or unauthorized use. We will not use the Company’s assets or money for personal purposes.

   4. (4) Management of the internal information system
      We will properly operate and manage the use of the information system under internal and other rules.

7. 7.Supplementary provision

   1. (1) Scope of application
      This code of conduct is applicable from November 1, 2014, to all those who work for Keisei Electric Railway Co., Ltd.